In today’s data-rich B2B landscape, it is easier to access data on your buyers than ever before. From your own first-party data, which your organization collects in-house to second and third-party data provided by external sources, the insights you can collect are limitless. B2B decision-maker preferences and behaviors have shifted
Benefits Of First Party Intent Data Most of today’s businesses are collecting some form of data on their customers and prospects. The key differentiator between most businesses and smart businesses are those that maximize and leverage the data they are collecting, putting it to use to help inform intelligent lead
Modern marketers and sales professionals understand the value of capturing and using data effectively to grow and strengthen their sales pipeline. Today, businesses collect, interpret, and analyze a wide range of data, from both current customers and prospects, and put it to work to make informed strategic marketing and sales
For many businesses the ability to generate leads and prospect at scale is vital to their survival. Gone are the days when buying lists of contacts for five and six figure sums was the only solution. Today, that approach simply doesn’t work. By the time your sales team begins interrogating these
Once you’ve subscribed to a Buyer Intent engine and data begins filling your dashboard, it’s knowing how to interpret it that will prepare you for making a strategy. With only 46% of sales professionals using data insights to gauge when a customer is ready to buy, there’s an opportunity to
Since the beginning of time (ish), Marketing and Sales cross team relations have been a little strained. This historically testy relationship stems from both cultural and economic misalignment. The benefit of syncing these two powerful teams, not least in terms of ROI, is often overlooked. According to Philip Kotler et
Is your content marketing data driven and market intelligent yet? Are you getting in front of the right audience, but your timing is off? Intent data is highly beneficial for content marketing teams, informing content development and distribution efforts at every stage of the buyer’s journey. Appeal to “ready-to-buy” prospects
Marketing teams are the creative hub of a company. So understandably, there are some marketing professionals who are resistent to the idea of automating their marketing strategy. But automating your marketing plan doesn't have to mean taking out the creative element behind the campaign. Here are 4 reasons your team
Digitial marketing has made it easier than ever before to reach your target audience. With social media, email campaigns, and targeted ads, marketers have never had more opportunities to reach so many consumers at once. However, more opportunity also means more competition. According to We Are Social's 2020 report, the
Time Online It's no surprise that over the past year, people have spent more time online than ever. Working from home, video meetings, digital social interaction- all of these things have become a necessary fact of live for many of us. “You're on mute” has become the most common phrase
